The bread brand Bimbo, Or better Bimbo Group, It is well known in Spain first as a brand and second because it is perfectly identifiable by its design almost unchanged over the years. Its great little bear “pastry chef" and the plot of the bag of the bag of the bread are indisputable. It is seeing them and knowing what it is about, instant, You also garnish it with succulent slices of bread. Good advertising and excellent product identification, like few others, there is no doubt.

Bimbo has been in the Spanish market since since December 1945 with products such as sliced ​​bread, pastries, sweet bread, pastries, toast… and so on with many more. Both generations Both past and present know it very well. And throughout this time they have also opted for a clear image in their Solutions and also in his commercial vehicles, especially the delivery ones. Their image is unmistakable, Its advertising is clear, as we say, and the message gets across. It is, according to Bimbo, the bakery largest in the world because for years they have also been in other world markets.

And perhaps also its history of 75 years in the Making It could also be counted on for its fleet of commercial vehicles for delivery and its adaptation to the environment and current times. In Mexico, for example, where it is also implemented with great support from consumers, also have a “wind-driven flotilla”. That is, with around 1.300 units moving around electric motors.

Now, and in Spain, We will be able to see more than 500 new units of its fleet of commercial delivery vehicles, with its unmistakable drawing of the teddy bear and so on, as usual, as is tradition. Grupo Bimbo has just acquired 530 units of commercial vehicles of the Stellantis Group.

A total of 230 units brand Opel and the Movano model version van and with the BlueHDi engine 140 S&S horses, as well as their 300 units brand Citroën model jumper also with the engine BlueHDi S&S 140 hp, and likewise in van version, become part of the great delivery fleet of Bimbo in our country. According to what they say “… it will contribute to optimizing the logistics and transportation of the company in Spain.”

These engines They are very efficient and include, among others, a system Stop&Star engine stop and start automatically and that serves to reduce consumption and pollution at traffic lights, traffic jams, etc. and “… offer an excellent return in all conditions, ensuring efficiency and reliability in daily transportation.”

The chosen models, Opel Movano van and Citroën Jumper vans are “known for their versatility, sturdiness and load capacity, they are perfect for intensive logistics operations. With special attention to the needs of the professionals, They pay special attention to making the interior as comfortable like that of a saloon. They have, among other equipment, daytime running lights LED and alert of “lane departure”.

This acquisition is part of a commitment to the environment of Grupo Bimbo, which also includes other actions, such as the development of various projects consumption with renewable energy source with photovoltaic panels in some of its facilities in Spain, etc.